Best Business Practices
Mission vs. Vision
29/10/09 14:08
"I would like to discuss two very important components of business and your business model. Mission and Vision statements. I will discuss this over the course of two weeks, so consider this a two part message.
Most importantly I would like to discuss the differences between a company's Mission and a company's vision. I hear so many people ask me "what's the difference?", and "Aren't they the same?". No they are not same! In fact they are quite different. An organization's Mission speaks to what it wants to accomplish for its customers. For example, "XYZ, Inc. Seeks to provide its clients the highest level of quality and customer service, thus proving to be the best provider in the industry". So when you are talking about Mission remember that you should be discussing how the character and integrity of the company can effect the customer in a positive way, thus creating more credibility for you and your organization within your industry. A mission can be a powerful tool. It can act as a guideline as to your expectations on how every customer should be treated. It can direct sales people with a common marketing message. It can act as a philosophy to help you achieve real goals set for the company. How ever you chose to use your mission make sure it is positive, and that it strengthens your relationships with your customer base.
Next we will discuss vision...................to be continued next week!"
Most importantly I would like to discuss the differences between a company's Mission and a company's vision. I hear so many people ask me "what's the difference?", and "Aren't they the same?". No they are not same! In fact they are quite different. An organization's Mission speaks to what it wants to accomplish for its customers. For example, "XYZ, Inc. Seeks to provide its clients the highest level of quality and customer service, thus proving to be the best provider in the industry". So when you are talking about Mission remember that you should be discussing how the character and integrity of the company can effect the customer in a positive way, thus creating more credibility for you and your organization within your industry. A mission can be a powerful tool. It can act as a guideline as to your expectations on how every customer should be treated. It can direct sales people with a common marketing message. It can act as a philosophy to help you achieve real goals set for the company. How ever you chose to use your mission make sure it is positive, and that it strengthens your relationships with your customer base.
Next we will discuss vision...................to be continued next week!"
Always play to win, never play not to lose.
13/10/09 19:33
Ever watch your favorite team go into defense? They were up by 20 points going into the fourth quarter, later with 20 seconds to go they are up three and the opponents have the ball. They played not to lose! Always play the fourth quarter like you are down 20 points but know you can win.
What does that mean in business? The great companies don’t cut R&D in bad times. Some even increase their R&D budgets. Ever see advertising go away in bad times? If you don’t advertise in bad times but your competition does, who do you think your potential customers will know? Economic bad times are when you must invest for the good times to follow or your company’s future is at stake.
Need more winning ideas like these? Click the Contact KLG button and send an email or telephone Nathan Keith or Chris Lachmann.
What does that mean in business? The great companies don’t cut R&D in bad times. Some even increase their R&D budgets. Ever see advertising go away in bad times? If you don’t advertise in bad times but your competition does, who do you think your potential customers will know? Economic bad times are when you must invest for the good times to follow or your company’s future is at stake.
Need more winning ideas like these? Click the Contact KLG button and send an email or telephone Nathan Keith or Chris Lachmann.